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  3. SmartView

How to add sponsored links and a display ad to your SmartView page

There are two ways to monetize your SmartView page when using a SmartFormat feed: 1) Inserting two sponsored links within your content; and 2) Inserting your own  300 x 250 display ad on the page via the feed. Here’s how each works:

  • Add up to two <snf:sponsoredLink> elements and one <snf:adcontent> element inside a single  <snf:advertisement> element of your SmartFormat feed.
  • You may add any javascript based display ad tag to <snf:adcontent> but many publishers use Google Ad Manager or DFP ad tags. Please see our FAQ on adding Google Ads to your SmartFormat feed.

1) <snf:sponsoredLink>

These links will appear under the article. They can be utilized in a variety of ways, including house ads or promotions for features such as newsletters.

Here is what you need to know:

  • You will be working with the <snf:sponsoredLink> element within the <snf:advertisement> element of your SmartFormat feed.
  • <link> and <advertiser> elements are required 
    • The URL of the article in <link> is limited to one under your domain.
    • For the <advertiser> element
      • Specify the name of the entity that is underwriting the sponsored content. Please use 35 characters or fewer.
      • If it is a house ad, use your company's name.
  • Include <title> and <thumbnail> to complete the display.
  • Keep the <title> length to 45 characters or fewer.
  • The recommended thumbnail aspect ratio is 4:3, with a recommended size of 320x240 pixels.

Example

<snf:advertisement>

     <snf:sponsoredLink link="http://times.smartnews.com/sponsored/article1.html" thumbnail="http://times.smartnews.com/sponsored/image1.jpg" title="sponsored link 1" advertiser="Example Company"/>

</snf:advertisement>

 

2) <snf:adcontent>

To add a display ad to your SmartView page, you will need to insert a 300x250 ad using your SmartFormat feed.

This is done by adding an <snf:adcontent> element inside a single <snf:advertisement> element in your SmartFormat feed. You can use any Javascript-based display ad tag. Many publishers use Google Ad Manager or DFP ad tags.

Example

<snf:advertisement>

<snf:adcontent><![CDATA[AD SCRIPT GOES HERE]]></snf:adcontent>

</snf:advertisement>

 

Both <snf:sponsoredLink> and <snf:adcontent>

And here is the sample code for both Sponsored links and  a display ad together. Please make sure to place both <snf:sponsoredLink> and <snf:adcontent> inside a single <snf:advertisement> element.

<snf:advertisement>

     <snf:sponsoredLink link="http://times.smartnews.com/sponsored/article1.html" thumbnail="http://times.smartnews.com/sponsored/image1.jpg" title="sponsored link 1" advertiser="Example Company"/>

     <snf:sponsoredLink link="http://times.smartnews.com/sponsored/article2.html" thumbnail="http://times.smartnews.com/sponsored/image2.jpg" title="sponsored link 2" advertiser="Example Company"/>

     <snf:adcontent><![CDATA[AD SCRIPT GOES HERE]]></snf:adcontent>

</snf:advertisement>

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